In hopes of raising its game off the court as well as on it, 2K Sports has announced a partnership with hip-hop impresario and part-NBA owner Jay-Z
, who is the executive producer of the upcoming "NBA 2K13
" video game. With NBA 2K13 dropping in less than a month, 2K Sports unveiled the game's official trailer. The game will feature the song "Victory
" by Diddy
featuring Busta Rhymes
and late great Notorious B.I.G.
Using the tagline "30 Teams, One Victor, One Goal, One Purpose
," every NBA team gets some time in the trailer. Some of the improvements 2K Sports has made for 2K13 can be found in the trailer, particularly in the animations. From Russell Westbrook
throwing down with authority to Stephen Curry
showing off the game's fluid dribbling to Josh Smith
gliding through the air to LeBron James
coming out of nowhere to swat an easy two points, it has everything an NBA fan would want in a trailer. It just so happens everything that is happening in the trailer will be found in the actual game.
"This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history
," Jay-Z said in a statement. " 'NBA 2K13' will be the next evolution in sports and basketball culture, and I'm ready to usher in the new era of the franchise." Jason Argent, vice president of marketing for 2K Sports, said Jay-Z transcends music and his early involvement in the title's off-court activities reflects the artist's creative vision and presentation.
"Jay-Z's role represents a unique fusion of basketball, music, art and entertainment, and illustrates the evolution of 'NBA 2K' into something much bigger than simply the best basketball video game series ever made," Argent said. "He was obsessed with authenticity and he really wanted to add his influence early on to make the experience better.
"We are never just satisfied with the best. We asked how we can challenge ourselves to make the game and the overall experience even better." Argent said Jay-Z's influence would be felt immediately in the game, starting during its video introduction. Jay-Z also handpicked the game's soundtrack with tracks from U2, Puff Daddy, Coldplay, Kanye West and even some of his own creations. 'NBA 2K12' cover art features Bird, Magic, Jordan
Argent said the entertainment mogul worked with the development team on how to bring the entire entertainment presentation to the video game without affecting any of the gameplay. He said Jay-Z was highly engaged and understood the line between on-court and off-court experiences. 2K Sports wasn't ready to talk about gameplay improvements at this time, but Argent said it was ready to make a "giant leap forward." The basketball simulation game is due for release October 2 for the Xbox 360, Windows PC, PlayStation 3, PSP and Wii. The Wii U version is expected during the holiday season.
Video: Official NBA 2K13 Trailer
The haunting record which Biggie utilized one of his most potent lyrics, was released in 1997
as part of Diddy's "No Way Out
" album, is a sporting event staple, often being used to pump up the crowd right before the start of the game. The song has also been featured in other sports games like Fight Night 2004
. NBA 2K13 will be available Oct. 2 for Xbox 360, Playstation 3 and PC.