Diddy looks back at the history of New York hip-hop with Carson Daly For the #ThrowbackThursday edition of their special series on NBC's TODAY. Diddy and TODAY’s Carson Daly look back at mid-90s New York City hip-hop, ...

To be a great emcee, one must not only be able to string together sentences that end in a rhyme, but also have the skill to paint a picture for the listener.

In hip-hop, the storyteller is often held on a pedestal, with many of rap's all-time greats having transferred various plots and themes onto wax throughout the years. While there have been a slew of notable rappers that have mastered the art of storytelling, one that ranks near the top of the list is The Notorious B.I.G., who, in spite of his relatively short catalog, is often regarded as the greatest rapper of all-time.
Infamous for his wit, charm and charisma, the late Brooklyn rapper's ability to spin spellbinding ...

The marketing team behind "Unsolved: The Murders of Tupac and The Notorious B.I.G" found a brilliant spot to promote the series ... right above Biggie's actual murder scene.

The late great Notorious B.I.G. was gunned down March 9, ...

FC Killa Villa have blessed us with another drop.

After releasing ‘Home’ and ‘Away’ shirts for their Notorious B.I.G. inspired kit, FCKV have returned with a ‘Third’ shirt to honour the Brooklyn hip-hop legend.

The London-based ...

Jason Dufner has already won the 2018 hat competition after pulling out a Notorious BIG cap at the Tournament of Champions. Jason Dufner is a man who wears many hats, and he put that on full display this weekend in Hawaii.

Dufner, who doesn't appear to have a hat ...

New York rapper Nas is in a Notorious B.I.G. state of mind. The hip-hop veteran has hit up social media to share a strong message from his late friend. Last night, Nasir Jones went to Instagram to salute the iconic King ...