Notorious BIG sample used in a 2013 super bowl commercial

Just in case you haven't seen it, here it is, the Spanish "Grande Papi" post-game commercial utilizing the late great Notorious BIG elements as in the movie "What to Expect, When You Are Expecting". Created by Deutsch LA, an ad agency with offices in New York and Los Angeles, the commercial aired during the Super Bowl, the chain's first Super Bowl spot since 2010. The 60-second spot air during post-game, dubbed "Grande Papi," and was set to the late great Notorious B.I.G.'s 1994 clasic anthem, "Big Poppa."

The commercial is aimed at promoting the launch of Taco Bell's Cantina Bell Steak Burrito, part of the new chef-inspired Cantina Bell menu created by Latin American chef and Taco Bell menu consultant Lorena Garcia. Don't just live más. Celebrate Live Más Monday at Taco Bell Feb. 4 and get a free churro with any purchase, is the slogan.

The segment and story-line of the commercial shows a father and his child (on a baby harness) walking the block to make a trip to the local Taco Bell to get the new "Cantina Streak Burrito". the sample is used similar to the motion film movie "What to Expect, When You Are Expecting", which stared Chris rock and Jennifer Lopez. the track is recorded in Latin with full Spanish lyrics to the classic hook by the late great Notorious B.I.G.

Did you know that the Super Bowl delivers more than 110 million viewers and that is one of the most-watched broadcasts on TV each year? That it fills nine of the top 10 television program slots in history and for the third year in a row, the network selling the Super Bowl sold out of inventory well in advance of the game?

Check out the hilarious B.I.G. influenced super bowl 2013 Ad below:


Check out the similar B.I.G. effect used in the film "What to Expect, When You Are Expecting"