
Another day, another member of the Kardashian Kamp high-heel-deep in controversy. This week, it was sisters Kendall and Kylie Jenner who stirred up social media by releasing a line of "vintage t-shirts," featuring the face of hip-hop and rock icon like Notorious B.I.G., The Doors and Ozzy Osbourne.
The made-to-order shirts featured images of the two Jenners and logos for their fashion brand, Kendall + Kylie, placed over the pictures of the musical superstars. (A description for the $125 shirts said each would be "one of a kind.")
The backlash to the tone-deaf shirts was swift and fierce. As a writer from Revelist put it, the images on the shirts were "as literal as you can get when stealing another culture."
Among those who had something to say was Voletta Wallace, mother of Biggie Smalls, who called the shirts "disrespectful," "disgusting" and "exploitation at its worst."
The sisters went on to pull the designs and acknowledged in a statement posted -- where else? -- on social media that the shirts were "not well thought out." "We will use this as an opportunity to learn from these mistakes," their statement read. If Kendall Jenner's history in the last few months is any indication, though, she hasn't learned much of anything from her recent blunders, the most memorable of which being her problematic Pepsi commercial.
Celebrity brand strategist Phil Pallen thinks that might be the point. Pallen told CNN via email that while this latest gaffe may cause temporary damage to the Jenner brand, "no one's going to stop reporting on Kendall or Kylie because of this issue, or the next one, or the one after that."
"There's no such thing as bad press, and sadly, this is a perfect example of it," Pallen added. "They continue to misstep, fuel the media, apologize, be rewarded with attention, and then do it all over again."
"Think about how much businesses would pay for this kind of media and PR placement," he continued. "The Jenner sisters keep pushing boundaries simply because they're rewarded for it."
Source: Cnn.com
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