If you been taking the subway or trains in the city, then you might have just have noticed that the new Sprite ad's have running in the Subway and the trains are now featuring the late great Notorious B.I.G.

Sprite recently rebranded themselves ...

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Chance The Rapper added classic rap covers to Bonnaroo's signature SuperJam on Saturday night.

The Chicago hip-hop artist was the first performer at the Throwback SuperJam Dance Party alongside Kandace Springs covering DJ Jazzy Jeff & The Fresh Prince's ...

The Notorious B.I.G.’s recording contract and other documents are going up for sale, and for the first time ever, fans will get a peak at the only known contract signed by the late Brooklyn MC’s before his death.

Paddle 8 put Biggie’s items up for its “Legendary” series. Additional Hip-Hop memorabilia featured ...

*In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow.
Nearly 30 years later, Sprite continues to evolve its role in hip-hop with the launch of 16 limited-edition package designs that pay homage to some of the most admired lyricists of all time.

“By honoring ...

Most teens don’t get to hang out with hip-hop icons. But 22 years ago – when Usher was just 14 – the singer/dancer was kicking it with Notorious B.I.G. and Diddy. On Tuesday (Jun. 9), the Looking 4 Myself star revealed an epic moment he shared with with the late great Notorious ...