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Published on 09-09-2022 02:21 AM
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Timberland has launched its new “Built for the Bold” campaign today along with an anthem narrated by the queen of hip hop soul, Mary J. Blige. This ad features a rare cameo footage of the late great Notorious B.I.G. The video was directed by award-winning filmmaker Iggy London. The campaign taps into a global network of change-makers to help redefine what it means to be bold. It stars rapper and producer IDK, songwriter and poet Arlo Parks, musician, artist and director Shugga, auto body technician Tiegan Alysse, ceramist Shino Takeda, and Marc Yeh — a writer and world traveler who is creating a new hiking culture in Taiwan.
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