Friday (March 25) marks the 25th anniversary of Life After Death, The Notorious B.I.G.s blockbuster sophomore album that arrived just days after his untimely death in 1997. To celebrate, Spotify is literally setting Biggies legacy in stone by engraving his lyrics onto stone tablets.

Dubbed B.I.G. Life Lessons, the 3-foot-tall stone tablets feature 10 of Biggies most iconic and instructive rhymes such as Speak my piece, keep my peace (Hypnotize), Never let em know your next move, move in silence (Ten Crack Commandments) and Stay far from timid, only make moves when your hearts in it (Skys the Limit).


For the 25th anniversary of, arguably, one of the greatest Hip Hop albums of all time (and one of the greatest albums in general), we decided to solidify Biggies legacy by literally carving it into stone, Carl Chery, Spotifys Head of Urban Music, tells HipHopDX. Loosely based off of Ten Crack Commandments, we hired a stonemason to engrave Biggies Life Lessons into the stone, using his ever-relevant lyrics.

A short behind-the-scenes video uploaded by Spotify gives fans a glimpse at the making of B.I.G. Life Lessons, showing the stone tablets being cut by hand and his timeless lyrics being engraved, immortalizing the late, great Christopher Wallaces wise words in physical form.

n addition to putting a biblical twist on Biggies bars, Spotify is extending the Life After Death 25th birthday celebrations by adding his smash hit Hypnotize into their RapCaviar playlist rotation, as well as giving fans the chance to purchase a limited edition Life After Death cassette tape via their Fans First program.

Surfacing catalogue albums to our listeners is a big priority for Spotify we want to make sure the next generation of listeners discover classic albums and artists, as well as remind pre-existing fans of their favorites, Chery explains.

In addition to the stone, we are putting Biggie on our Times Square billboard and various playlist covers, promoting the album across Spotifys homepage, and even adding Hypnotize to RapCaviar this week. We only hope to do him justice!

This month also marks 25 years since The Notorious B.I.G. was tragically gunned down at the tender age of 24 during a fateful trip to Los Angeles. However, his music continues to resonate in the streaming era.

According to Spotify, the late Brooklyn rap legend averages over two million first-time listeners per month on the platform, with Hypnotize, Big Poppa and Juicy ranking as his most popular songs.



Source: https://hiphopdx.com